Enron An Interstate Pipeline Company - 825 Words

SECTION ONE : INTRODUCTION ENRON was established back in 1985 as an interstate pipeline company following the federal deregulation of natural gas pipelines. It was born from the merger of Houston Natural Gas and Omaha based InterNorth, a Nebraska pipeline company. Enron incurred massive debt as a result of the merger which led to it losing exclusive rights to its pipelines. Enron at this point had to come up with a new innovative business strategy in order to survive. CEO, Kenneth Lay hired services of McKinsey Co. to aid in the process of developing a business strategy. Jeffrey Skilling, a young consultant was assigned with the responsibility. Skilling proposed a revolutionary solution to convert operations from energy supply to energy trading. Enron took on the role of a ‘gas bank’ and started operations in 1989, where, it bought gas from suppliers and sold it to consumers, profiting from a fee charged for carrying out the transaction. The company flourished under the business model which impressed Lay, who then created a new division called Enron Finance Corp in 1990 and assigned Skilling to take charge of operations. Enron Finance Corp. soon dominated the market with more contacts and contracts with regard to suppliers and consumers compared to any of its competitors. In 1996, Skilling became President and COO and convinced Lay in the application of their ‘gas bank’ model in the market for trade in electrical energy as well which led to Enron’s acquisition ofShow MoreRelatedThe Collapse Of Enron And Enron1736 Words   |  7 PagesAbstract Fortune used to rank Enron as the most successful business in the United States. The collapse of Enron was shocked the whole world energy trading market. It caused significant losses to investors. In this paper shows analysis reason of factors that lead to Enron demise and also lessons can be learnt from Enron case study. 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